HLL is surely getting cold feet on seeing a much stronger competitor

They felt this was wrong & unethical. They got their facts in order, and claimed in return that No Marks had the highest content level of active ingredients – about 59.5% of their product’s total composition, compared to 0.66% in Fair & Lovely. With these and many more such shocking statistics, No Marks sure had a point to prove. HLL is surely getting cold feet on seeing a much stronger competitor; and if it continues like this, the faith of consumers might slowly get eroded.

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Source:- IIPM Editorial

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