The marathon begins...

And it’s not just the Finnish giant that is banking on the ‘names’ branding strategy, but the list of companies who seem to have digested this mantra comprises the who’s who of this segment. LG recently launched the widely appreciated ‘Chocolate’ range of phones under the Black Label series. “We would go ahead with naming our phones in the future, but it will be confined to the high end range of designer phones, otherwise one can’t justify the cost,” offers H. S. Bhatia, GSM Group Head, LG Electronics (India).

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