THE TIMES OF INDIA
Good times are here for The Times of India; poised for even better times ahead...
There are two India: One India lives in our optimism-filled hearts, the other resides in our scepticism-entrenched minds. And then, there is the third India: The Times of India (TOI), which virtually dictates what millions across the country wake up to every morning.
And that’s the reason which brings TOI to the 4Ps B&M list of the most valuable brands in India, second time in a row (11 ranks up than last year). “TOI does not believe in just being a watchdog of the society, rather we believe in empowering our readers and partner their ambitions. That is what makes us a powerful brand, not just another newspaper,” says Rahul Kansal, Brand Director, The Times Of India.
And with competition in the newspaper biz coming from all directions, last year the old lady of Boribunder re-branded itself on a threefold value platform: optimistic, youthful and innovative.
The India Poised camp a i g n , launched this January, has been another successful effort by Times Group. The campaign has created a buzz around the brand, increasing awareness and strengthening its image as a proactive agenda setter, rather than being just a reportage factory. After all, it’s all about ‘We the People’ of India!
There are two India: One India lives in our optimism-filled hearts, the other resides in our scepticism-entrenched minds. And then, there is the third India: The Times of India (TOI), which virtually dictates what millions across the country wake up to every morning.
And that’s the reason which brings TOI to the 4Ps B&M list of the most valuable brands in India, second time in a row (11 ranks up than last year). “TOI does not believe in just being a watchdog of the society, rather we believe in empowering our readers and partner their ambitions. That is what makes us a powerful brand, not just another newspaper,” says Rahul Kansal, Brand Director, The Times Of India.And with competition in the newspaper biz coming from all directions, last year the old lady of Boribunder re-branded itself on a threefold value platform: optimistic, youthful and innovative.
The India Poised camp a i g n , launched this January, has been another successful effort by Times Group. The campaign has created a buzz around the brand, increasing awareness and strengthening its image as a proactive agenda setter, rather than being just a reportage factory. After all, it’s all about ‘We the People’ of India!
For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative
posted by Editorial at
12:53 PM
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