Tuesday, February 05, 2008

Free trade from ideological and political predilections

If one thought that the recent Boeing -Airbus turf battles are merely an outcome of the capitalist urge to out-wit close competitors, one may be a little off the mark. The battle between the two leading aviation companies of the world has been raging for years (in 2004, the US had lodged a major complaint with the WTO against the subsidies offered to Airbus company by the European consortium. The EU had retaliated by stating that the Boeing was subsidised through the sale of its defence equipment), with the two governments actively involved in promoting & protecting their respective companies. Boeing is dear to the US administration because it is one of the leading lights of its Military Industrial Complex and the chief sponsor of the Presidential elections, while Airbus stands tall as Europe’s long-time ambition and pride.

Post Cold War, Europe is in the process of evolving a more civilised set of policies (as opposed to the US reliance on pre-emptive military strikes) to deal with the prevailing uncertainty in global polity. “The EU is strong in a less tangible ‘soft power’ way. The European way of life, its culture & societies, not only appeal but also attract many of its neighbours and colonies. Meanwhile, the policies of the Bush administration have prompted a wave of hostility towards America, around the world,” said Robert Kagan, a noted Trans- Atlantic expert, while talking to B&E. So is the Boeing-Airbus tussle symptomatic of the strained transatlantic ties? Undoubtedly, the trend represents geopolitical prejudices spilling over into the trading arena. One only hopes that these disputes would be resolved amicably (in the true spirit of “free trade”) much before they begin to assume menacing proportions that threaten global peace.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative


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