IIPM: Dancing With The Stars

Talk of conglomerates and the increasing interest of Anil Ambani in the Indian media and entertainment industry would be

foolish to overlook. While the entrepreneur has upped his stake in the TV Today group, Adlabs (in which he has a 51% stake) is on its way to becoming an entertainment giant. From being a company which was into film post-production, the portfolio of the company has now expanded to film production, distribution, television content (through Siddharth Basu’s Synergy Communications), multiplexes and radio. For instance, a film produced by Adlbas is also distributed by it, is screened in its multiplexes (avoiding the hassles of finding distributors in areas where it’s present). Moreover, its radio brand – Big FM (one with the largest number of stations in the country) gets the exclusive music rights and its TV shows also promote the film in their own way. Now, that’s synergy, something that automatically comes with being a conglomerate!