With such a powerful adversary to contend with, does Lenovo even stand a chance to topple the number one?
A first look at the Lenovo office in Bengaluru shows a refreshing
change from the serious image of IBM. The colour white (complete anti-thesis to the IBM obsession for black computers) dominates in the entire setting, and posters of the celebrity siblings & brand endorsers Saif & Soha Ali Khan adorn the walls. Ask Neeraj Sharma the key to Lenovo’s strategic objectives, and his answer is innovation. He feels Lenovo is one of the typical instances of Thomas Friedman’s ‘fl at world’, as the company is successfully leveraging engineering talent across the world. Three research labs in the US, Japan & China form the heart and soul of Lenovo’s R&D. The American lab works on Think vantage technologies, the Japanese lab for notebook innovations, while the Chinese lab is focused on desktop engineering. This is termed as the ‘innovation triangle’ of Lenovo. And an innovation centre in Mumbai has also come up recently to add to this list.
B&E,4ps & IIPM Publication
change from the serious image of IBM. The colour white (complete anti-thesis to the IBM obsession for black computers) dominates in the entire setting, and posters of the celebrity siblings & brand endorsers Saif & Soha Ali Khan adorn the walls. Ask Neeraj Sharma the key to Lenovo’s strategic objectives, and his answer is innovation. He feels Lenovo is one of the typical instances of Thomas Friedman’s ‘fl at world’, as the company is successfully leveraging engineering talent across the world. Three research labs in the US, Japan & China form the heart and soul of Lenovo’s R&D. The American lab works on Think vantage technologies, the Japanese lab for notebook innovations, while the Chinese lab is focused on desktop engineering. This is termed as the ‘innovation triangle’ of Lenovo. And an innovation centre in Mumbai has also come up recently to add to this list.B&E,4ps & IIPM Publication
For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
Labels: Admissions, Asia, Asia Pacific, Business School, Faculty, global business school, global learning network, India, MBA level, MDP, Multicultural, PGP, PhD, Programmes, rank, SocialResponsibilities
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