Interesting times await India as marketers let loose wit, humour and grit to take competition head on...

What follows is grins at the initiator’s office while temperatures flare on the other side of the wall. The scene at the hurriedly called meeting is anybody’s guess; clenched teeth and banging fists. But everything squares up after an equally insulting counteract is thrown. And the wars go on and on. Globally, consumers witness rivals outsmarting each other almost on a regular basis, however, the Indian consumer has not been so lucky. But, interesting times are finally here. The Indian market place has been blazing and buzzing with daring, tongue-incheek and smart ass communication, which hit competitors below the belt while leaving the audience in splits and yearning for more...

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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