Going to the movies?

Interestingly, these are the various factors that have turned the traditional hall into a live brand with a host of differentiating factors. Multiplexes like Cinemax & Fun Republic even have loyalty cards that give you points for sharing your movie experience with them. It is, therefore, not surprising to see the sort of investments that the big guns are looking at.

Reliance’s Adlabs has bought licensesfor the Kanpur-based Rave Cinemas. This gets them instant access to 23 screens over Delhi/NCR, Haryana, Uttar Pradesh and Punjab. So from their current 62 screens, Adlabs has made the prudent choice of entering even Tier II cities and started establishing visible brands. “Consolidation in exhibition space & integration with production houses will lead to faster development of movie business & significant value creation,” states Ravi Sardana, Senior VP, ICICI Securities Ltd.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

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• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
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• ...yeh Hindustan hamaraa...
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• THE GREAT INDIAN DREAM
• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !

Interesting times await India as marketers let loose wit, humour and grit to take competition head on...

What follows is grins at the initiator’s office while temperatures flare on the other side of the wall. The scene at the hurriedly called meeting is anybody’s guess; clenched teeth and banging fists. But everything squares up after an equally insulting counteract is thrown. And the wars go on and on. Globally, consumers witness rivals outsmarting each other almost on a regular basis, however, the Indian consumer has not been so lucky. But, interesting times are finally here. The Indian market place has been blazing and buzzing with daring, tongue-incheek and smart ass communication, which hit competitors below the belt while leaving the audience in splits and yearning for more...

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-


News & Article
Don't Pay for your calls....
Neha RAWAT's Blog
Ravi Sanyasi's Blog
"There is more money....
Rattan TATA ko gussa kiyon aata hai!
The Nokia disconnect!
IIPM Branches and contact No.
IIPM News
IIPM : IIPM Links
IIPM: More about IIPM
IIPM Alliances - IIPM - by RAVI
IIPM PUBLICATION
IIPM: The Indian Institute of Planning and Management-------
THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Pseudo-socialism is creeping back into the policy-making process ...
Management Guru's Speak on IIPM
Primary education as a mission under the banner of ‘Bharti Foundation’
...yeh Hindustan hamaraa...
Hyundai & Maruti, set on a pricey path!
THE GREAT INDIAN DREAM
IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !