Bakwaas or first class?

IIPM Best B-school

Brand: Harvest Gold
Agency: Equus red cell

Desperately in need of a strong communiqué to expand its reach from local to national, Harvest Gold came up with a flashy campaign that said, Bakwaas Advertising – First Class Bread. Not everyone has the ability to laugh at oneself, and so the campaign got noticed widely. Harvest Gold had arrived on the national stage!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Style: Just another ‘Titanic’ tick

Professor Arindam Chaudhuri’s Profile

Brand: Titan
Agency: O&M
What’s your style campaign was the answer to Titan’s desperate and long-overdue search to make a style statement in the Indian wrist watch market. Launched in 1987, the campaign was perhaps Titan’s first successful effort in gaining consumer loyalty and diverting attention from powerful competitors like Seiko and Casio. The campaign not just claimed the Effie in the gold category; it also solved the low-sales problem of the brand. By 2005, Titan accounted for a staggering 25% share of the total market. Tick-tack-toe...

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
Four Phase of IIPM Global Plans
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School