Bakwaas or first class?

IIPM Best B-school

Brand: Harvest Gold
Agency: Equus red cell

Desperately in need of a strong communiqué to expand its reach from local to national, Harvest Gold came up with a flashy campaign that said, Bakwaas Advertising – First Class Bread. Not everyone has the ability to laugh at oneself, and so the campaign got noticed widely. Harvest Gold had arrived on the national stage!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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