WILLIAM GREENHALGH CEO, HUMAN RESOURCES PROFESSIONALS ASSOCIATION

William (Bill) Greenhalgh has a strong background in nuclear engineering, petroleum, telecommunications, publishing, entertainment, and security industries. He has served as president, the Globe and Mail; president, Cinram International; COO, Shred-it International, and handled various roles at Nortel. Greenhalgh has been instrumental in crafting fundamental visionary changes in HRPA’s strategic direction.

Q. What are the key issues you want the HR to understand?
A. Any senior HR executive needs to be a business person first and an HR leader second. He should have a comprehensive understanding of the business: the nature of the business; its challenges and opportunities; who the customers are and their challenges; and who the competitors are.

HR executives also require an understanding of challenges and business needs of supervisors and front-line managers on a first-hand basis. They need to forecast critical social, legislative and people trends; leading the organisation in implementing programmes that have front-line buy-in. They need to be the CEO’s trusted advisor and be a coach to the executive team.

Q. As a CEO, what do you expect from HR in terms of understanding the business?
A. HR executives bring the people dimension to the organisation’s strategy. Creating a strategy is important and executing it is vital; how well that is done depends on having the right people, culture, training and compensation. Those programmes are part of HR’s role, so it has to be a part of the creation of the strategy and plans to implement it. For this, HR needs to understand how the business works, the market, and the challenges and competition it faces.

CEOs also feel that HR executives – more than any other senior executive – should have the capability to build trust, communicate and collaborate with others with exceptional levels of diplomacy and discretion. These attributes must co-exist, however, with a deep understanding of the business – a strong grasp of the business’ operations and financial realities – and its algorithms and P&L. Click here to read full interview...

Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

Anisha Singh (Founder and CEO, mydala.com) reveals to Schweta Chaturvedi how self-belief Diminishes The Line between Dream and Reality

Continued....Mrs. Singh, who is also associated with Indus Women Entrepreneurs– a platform for South-Asian women leaders in the US– discovered her potential when she was in the US. “During internship with the Olympus Group, I was completely in awe of the lady who used to run it. This made me realise that everybody should have a role model to look up to,” says Mrs. Singh and affirms that women can do a lot if they challenge themselves and set their heart and mind to it.

Sharing the initial challenges, Mrs. Singh says that the first two years were difficult because there was a need to educate merchants and users about the concept and benefits of group buying. “The merchants would say ‘go to hell’ if we went to them asking for a 90 per cent discount.” It was after a lot of perseverance that the idea finally clicked and the proposal started taking some shape. Mydala’s mantra is: The customer is King! Or Queen! And Mydala treats its customers the way they like to be treated, she shares.

Starting with a small team of four, the Mydala.com now has close to 50 people spread across India. Ask her how she goes about hiring the right people and she replies, “We have been fortunate enough to have good advisors. Good talent might come by harder, so you have to be patient.” Mrs. Singh also makes it a point to hire young people who are passionate about giving hundred per cent to their job. click here to read more....

Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

The Bucket List: Realised

An amalgamation of his engineering background, technical aptitude, and the market exposure he received by virtue of his family being associated with stock markets led to Mr. Paras Ajmera’s choice of career. Excerpts from the interview:

Q. Where was your first job? How has the career been?
A. After finishing my studies in the early 1990s, I worked with a stock broker in Ahmedabad to learn the fundamentals of stock markets. Soon, I commenced a stock broking business there. When I joined Financial Technologies, the Group’s unique business model of combining technology with financial markets gave me the opportunity to use my technical expertise in exchange technology solutions and allied infrastructure, as well as domain knowledge in financial markets. My most memorable moment was when we bagged our first customer. 1n 1998, the Group launched ODINTM, our flagship electronic trading solution, a market leader in its segment today. I treasure the journey, from ODINTM’s launch to becoming the ‘Trading Platform of Choice’.

Q. How has FT Group evolved during your tenure?
A. I have been closely involved in product design and engineering. I led the conception, design, and implementation of the Group’s exchange solution – Dome – and brokerage solutions. I am also responsible for the technology and operational set-up powering the Group’s multi-asset exchanges, and a role in strategising and overseeing the Group’s ecosystem venture National Bulk Handling Corporation. I firmly believe in automating processes and continual improvement. I also endorse strict adherence to standards, having been instrumental in our Group companies being certified to ISO standards. I led the implementation of SAP for nine Group companies in a record time of six months. Since 1998, there has been no looking back. The Group has today become a global leader in technology IP and domain expertise for creating next-generation financial markets that are transparent, efficient, and liquid. Click here to continue...

Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

The Business of Business Schools

Professor Yash Gupta was one of the first academics of Indian origin to take up a leadership position in business schools in the United States. Having spent many years at the helm of leading B-schools, Dr. Gupta believes it is time for business schools to embrace and adapt to the changing world order.

Q: Please elaborate on the current scenario, where we see a substantial growth of Indian origin faculty at B-schools in the US.
 A: Look at the number of faculty in the B-schools of US which are of Indian origin. In the last 30 years, the growth of the same has been substantial. Secondly, India is coming to an age where the growth is faster and the Indian origin people have done brilliantly well in the academia in US. All in all, I see there is a trend of Indian origin academicians taking up leadership roles in business schools in the United States.  

Q: Do you see this in the non-business faculties in the US?
A: If you look at the academic landscapes in the US, then you will find that there are many fields where Indians are yet to establish a mark. I see that the trend is significant in engineering, but there is a long way before one sees the people of Indian origin making a mark in the field of medicine. Maybe in the next five years we would be able to see those from the Indian origin having an impact in medicine as well.Click here to Read full Interview...

Read More IIPM Related Articles
Zee Business Best B-School Survey 2012
Prof. Arindam Chaudhuri's Session at IMA Indore
IIPM IN FINANCIAL TIMES, UK. FEATURE OF THE WEEK
IIPM strong hold on Placement : 10000 Students Placed in last 5 year
IIPM's Management Consulting Arm-Planman Consulting
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM makes business education truly global
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM B-School Facebook Page
IIPM Global Exposure
IIPM Best B School India
IIPM B-School Detail
IIPM Links
IIPM : The B-School with a Human Face

Benz trick

In an extraordinary spectacle, 15 G55s embarking on a 16,800 kilometer trip spanning 38 days across continents of Europe and Asia through Germany, Russia and Nepal, drew to a culmination finally in Kolkata, India. Driving and journeying with these ultimate off-roading machines, were a group of 18-80 year old automobile enthusiasts who travelled across terrains and landscapes which inspired awe. This unique caravan, part of the global ‘Mercedes-Benz Driving Events’ campaign, witnessed 15 G-Wagon’s experiencing the pinnacle in off roading, by setting out on an expedition from Germany, Poland, Lithuania, Estonia, across the Ural Mountains in Russia, Kazakhstan, the Gobi Desert in China, Tibet all the way up to the Mount Everest Base camp, finally concluding the grand drive in India. After riding across such landscapes and hostile terrains, G-Wagon has reinforced its supremacy as the finest SUV when it comes to automobile engineering. The participants were incredibly thrilled to have been a part of this magnificent journey. The G-Wagon consistently amazed them with its unbridled performance at every stage of their odyssey. Undoubtedly, this has been one of the most adventurous marketing techniques ever tried. Bravo!

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM Proves Its Mettle Once Again.....
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies
IIPM Contact Info
IIPM History
IIPM Think Tank
IIPM Infrastructure
IIPM Info
IIPM: Selection Process
IIPM: Research and Publications
IIPM MBA Institute India

Who says a kid can’t go around buying home loans?

Set aside the percentages and mature looking wisemen –TATA capital uses a girl child to put across its message strongly, all in a matter of 45 seconds

Home is a name, a word, it is a strong one; stronger than magician ever spoke, or spirit ever answered to, in the strongest conjuration. – Charles Dickens

The image of a home attracts everyone – from a first grade-identity-badge-dangling-fresh-kid-in-school (who smiles when he can pencil down his first crooked shaped-chimney-flaunting structure) to a professional (who is busy calculating the EMIs). Spoken in a more mature tone – purchasing a home is one of the biggest dreams come true in a mortal’s life. Not to say, those belonging to the middle class don’t live such moments. They do. All thanks to the plethora of home loan options that are thrown around in the market, uniquely packaged in the names of various corporate brands. There is a difference though. That of trust – home purchases are high involvement tasks and if a brand like Tata Capital Housing Finance Limited (TCHFL), walks up to you with an offer, you definitely will consider giving it a good look. Forget the brand equity. Jump straight to its campaign – TCHFL has done a handsome job with its campaign of three TVCs that announce its home loans offerings with a new tagline – “Karein wahi jo aapkey liyey sahi.”

Explaining the tagline, Govind Sankarnarayanan, Director – TCHFL, tells 4Ps B&M that, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at TCHFL offer customised home loan solutions that are flexible and tailored to the individual needs of our customers.”

“Customised” is a soothing term, especially when you talk about the ever-rising interest rates. This third in the TVC series, is a simple film told in a refreshing manner, staying true to the brand’s visual imagery of the world of kids. The ad has moved away from the oft-used portrayal of couples, to something more real and relevant. Rented accommodations never allow the freedom of a home you own, and this 45-seconder brings this to the fore. It shows a little girl, who loves to sing. She is shown trying to do so in various places – in school, at the zoo et al. But those around her cut her short each time. In the end, she is shown in her home, where she realises that she can sing, uninterrupted by anyone. The voice over at the end announces, “Khul key jiyo, apney ghar mein.” In short, through this ad, TCHFL explains how one can move closer to the joy of owning a home just by asking for one of its customised home loans.

Launched on November 8, 2011, this TVC (like the previous two ads in the campaign) was conceptualised by Leo Burnett and produced by Chrome Pictures. Elaborating on the creative brief, K. V. Sridhar, NCD, Leo Burnett, explains to 4Ps B&M, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this, we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience.”

For more articles, Click on IIPM Article

Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.

IIPM Best B School India
Management Guru Arindam Chaudhuri
Rajita Chaudhuri-The New Age Woman
IIPM's Management Consulting Arm-Planman Consulting
IIPM Proves Its Mettle Once Again.....
IIPM Prof. Arindam Chaudhuri on Internet Hooliganism
Arindam Chaudhuri: We need Hazare's leadership
Professor Arindam Chaudhuri - A Man For The Society....
IIPM: Indian Institute of Planning and Management
IIPM RANKED NO.1 in MAIL TODAY B-SCHOOL RANKINGS
Planman Technologies

A crown of thorns?

IIPM fights meltdown, places 2300 students By Education Mail Bureau

Good news is sometimes clothed in misery. Or so it seems for N. Chandrasekaran, COO of Tata Consultancy Services (TCS), who is all set to succeed S. Ramadorai to the top job at India’s biggest software exporter in October this year.The move, subject to shareholders approval, would make Chandrasekaran, 45, one of the youngest CEOs to spearhead the IT company. Where’s the misery, you ask? Well, the transition has come in times of trouble, implying a tough road ahead for the new CEO. His foremost challenge will be to deal with the hiccups thrown TCS’ way by the economic slowdown & Obama’s outsourcing protectionism. He also needs to look at new ways of lowering costs to keep competition at bay. “He must focus on strengthening TCS’ footprint in other emerging markets to end all problems,” suggests N. Wadhwa, MD, SKI Capital. Once Chandrasekaran takes over, market watchers familiar with his style of working, predict a more aggressive era for TCS. But it certainly will not be a walk in the park as recessionary clouds loom large in global markets...

Ratan Lal Bhagat

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Delhi/ NCR B- Schools get better By Swati Sharma
Event at IIPM
2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
IIPM - Admission Procedure
IIPM, GURGAON

Bakwaas or first class?

IIPM Best B-school

Brand: Harvest Gold
Agency: Equus red cell

Desperately in need of a strong communiqué to expand its reach from local to national, Harvest Gold came up with a flashy campaign that said, Bakwaas Advertising – First Class Bread. Not everyone has the ability to laugh at oneself, and so the campaign got noticed widely. Harvest Gold had arrived on the national stage!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
Professor Arindam Chaudhuri’s Profile
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
30 professors of international repute to IIPM
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School

Exclusive: Michael Maedel, Worldwide President, JWT on the need for Strategy Over Statistics for Advertising Effectiveness

Effective campaigns engage consumers by tying brand attribute to message

Recently, I was tasked with judging over 100 submissions for an advertising effectiveness competition. No small job. For each one, I ranked their strategy, creativity, execution and results. I had been looking forward to the opportunity to review the best work from all over the region. I felt like it was a real treat to put aside everyday tasks for several hours and really focus on the core of our business - the work. Supposedly, each agency has sent their best of the best. Yet, after just a few entries I was dismayed at the level of work. Were agencies not discriminating enough when they sent in the entries? Was the overall caliber of work sinking? Clients and agencies use all types of metrics to determine campaign effectiveness – some measure increased sales, others brand affinity or memory recall. Most of the entries I reviewed listed out detailed quantitative support proving why their ad was the most effective ad of the year.

But let’s face it – if you work in a big market like Mumbai, Shanghai or Tokyo, it’s easy to find a few impressive statistics that back up your work. While statistics are good supporting material, it’s more important to evaluate whether the campaign had a clear strategy to engage the consumer. As I continued to slog through the entries, I was having a hard time focusing, even after a double espresso. Towards the end of the second batch, I found a different kind of caffeinated encouragement. It was Red Lounge’s “First Coke of the Year Campaign,” which was launched for Chinese New Year’s.

Unlike typical traditional Chinese New Year’s communications using the “Year of the Ox” themes, the central theme focused on humanity and optimism through the symbolic act of sharing the First Coke of the Year. It was a touching campaign featuring the famous Chinese Olympic hurdler, Liu Xiang and his father. He honours his father by sharing his “first coke” with him during China’s most important holiday of the year. At the end of the commercial, it asks “Who will you share your first Coke with?”

This ad got the most important guideline of effective advertising correct – engaging the consumer’s emotions in some way. Not only does it engage the consumer’s emotions, it has a subtle call to action asking them to “share” a Coke with someone they care about.

As we all know, one great commercial does not make for effective advertising. In the best case scenario, the consumer is reminded of the brand message through a range of media and ultimately, engaged in the advertising campaign.

Coke, as a big advertiser, understands that to generate results, they must have a variety of touch points. Besides the TVC, Coke launched an online campaign that encouraged the public to post their personal stories on who they chose to share their first Coke of the Year. The level and depth of engagement they achieved through this “story-telling” was impressive.

In conclusion, an effective campaign must engage the consumer by tying a product or brand attribute to the campaign message. That message can’t just be a heart-warming story; it must include a call to action. And that message must be appropriately reinforced. Lastly, a great campaign engages the consumer and encourages the consumer to actively participate in it. Both clients and award shows will often scrutinise measurements for advertising effectiveness, but honestly, it’s easy to spot an effective campaign because they simply follow the advertising basics for good advertising and you are drawn to it, just as a consumer would be.

For More IIPM Info, Visit below mentioned IIPM articles.
2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM, GURGAON
IIPM - Admission Procedure

NITA AMBANI - MUMBAI INDIANS, EST. LOSS: RS. 45.38 CRORE

2300 IIPM students get jobs

"Ram Mohan is a juice vendor who was hoping to sell many glasses of juice this year to the fans of IPL. But he is now a worried man. Reason? ”Last year, I was selling juice outside the stadium. It was a very good season for me. One of the best that I have ever had,” he says. The change in the venue is a big blow for the business of Ram Mohan and his fellow vendors, who were eagerly waiting for the second innings of IPL to kick off."

Moreover, as the General Elections would be held during the same period, it is expected that the viewership would be divided. Sample this: as per data from aMap, viewership for news channels shot up by 50% during the State Assembly Elections in December 2008. Imagine what frenzy will be there when General Elections are going on. “A lot of male population that comprise a major chunk of viewership for cricket matches, would also be glued to their idiot box for election updates and results, which would mean that there would be lesser number of people watching IPL at that point in time,” explains Surbhi C. Murthy, Delhi Branch Head, Allied Media. And if the initial TRPs are below expectations, be rest assured that advertisers and marketers will renegotiate deals. And if broadcast revenues take a hit, most certainly, the event will be a dead property as the biggest source of revenues for the franchisees in Season 1 were the monies accrued from broadcast rights (collectively Rs.280 crore).

Take all the above numbers into consideration and even you would arrive at the conclusion that the combined revenues of the eight franchisees this year will work out to be around Rs.387.8 crore (much below last year when the figure was Rs.535 crore). And the total expenses on the other hand will come to Rs.665.16 crore (taking into consideration the incremental cost to be borne for acquisition of new players other than the 20% escalation in administrative costs, due to the shift in venue).This clearly indicates that all franchisees would have to collectively lose a minimum of Rs.277.36 crore because of the event being held at South Africa (see table).

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
Detail of all IIPM branches
1500-plus IIPM students placed across the country with 44 bagging international offers
IIPM set to beat economic slowdown
IIPM Admission Detail
IIPM Programme :- SUPERIOR COURSE CONTENTS
IIPM INTERNATIONAL - NEW DELHI, GURGAON & NOIDA
IIPM - Admission Procedure
IIPM, GURGAON