Benz trick

In an extraordinary spectacle, 15 G55s embarking on a 16,800 kilometer trip spanning 38 days across continents of Europe and Asia through Germany, Russia and Nepal, drew to a culmination finally in Kolkata, India. Driving and journeying with these ultimate off-roading machines, were a group of 18-80 year old automobile enthusiasts who travelled across terrains and landscapes which inspired awe. This unique caravan, part of the global ‘Mercedes-Benz Driving Events’ campaign, witnessed 15 G-Wagon’s experiencing the pinnacle in off roading, by setting out on an expedition from Germany, Poland, Lithuania, Estonia, across the Ural Mountains in Russia, Kazakhstan, the Gobi Desert in China, Tibet all the way up to the Mount Everest Base camp, finally concluding the grand drive in India. After riding across such landscapes and hostile terrains, G-Wagon has reinforced its supremacy as the finest SUV when it comes to automobile engineering. The participants were incredibly thrilled to have been a part of this magnificent journey. The G-Wagon consistently amazed them with its unbridled performance at every stage of their odyssey. Undoubtedly, this has been one of the most adventurous marketing techniques ever tried. Bravo!

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Source : IIPM Editorial, 2011.

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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