Thursday, June 21, 2007

Interesting times await India as marketers let loose wit, humour and grit to take competition head on...

What follows is grins at the initiator’s office while temperatures flare on the other side of the wall. The scene at the hurriedly called meeting is anybody’s guess; clenched teeth and banging fists. But everything squares up after an equally insulting counteract is thrown. And the wars go on and on. Globally, consumers witness rivals outsmarting each other almost on a regular basis, however, the Indian consumer has not been so lucky. But, interesting times are finally here. The Indian market place has been blazing and buzzing with daring, tongue-incheek and smart ass communication, which hit competitors below the belt while leaving the audience in splits and yearning for more...

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2006

An IIPM and
Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-


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Tuesday, June 12, 2007

Energising India

Finally, the Indian government recently unveiled its much awaited Exim Policy, commonly known as the Trade Policy, with once again an ambitious export target to achieve. Guess what’s the projected export target for the year 2007-08? It’s a humongous $160 billion! Looks like a pretty difficult target, but one must not forget the accomplishments of our government, which in the recent past, has exceeded all set targets of exports. Consider export figures of the last three years, $83.5 billion in 2004-05, $103.1 billion in 2005-06 and a mammoth $125 billion for the last fiscal year, and one would easily understand the pace of our growth rate.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Read more:-

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