Brand: Spark

Headline: Full Of Life!

Baseline : Na
Agency : Leo-Burnett
4ps Take : Yet another small car has hit Indian roads – this time, it’s Chevrolet’s baby, Spark. So how does the brand ‘distinguish’ itself? Simple! It’s targetting the youth, so the communication is bubbly, peppy and very young! The car is being positioned as one that’s full of energy and zing; geared to take you anywhere and everywhere. The attractive visual–that gives us a good view of the car (from outside, as well as the interiors!) – is backed up by some very informative stuff on all the new features that the Spark comes loaded with, offering customers great reward to the prospect. The power idea? Other than youthfulness, the brand is easy on the pocket and comes with a competitive price tag. So, will GM’s small car gamble pay off?


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Source : IIPM Editorial, 2006

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