Bharti Telesoft is positive about its strong presence in the all important Indian market, where it is also serving Hutch, Idea & Tata Indicom

Ask Chowfla, and he stresses at length on a three-pronged strategy that the company is looking at, which he calls a “three legged stool.” The first leg is to build a world-class organisation with the best people, capabilities, competencies, processes & quality systems. Second is to have a global footprint. And the third is to play a role when inevitable consolidation happens, as Chowfla states, “Bharti Telesoft wants to be a consolidator and not a consolidatee!” But what would make Bharti Telesoft so immensely confident about its future prospects?

For starters, Bharti Telesoft is positive about its strong presence in the all important Indian market, where it is also serving Hutch, Idea & Tata Indicom besides Airtel. Contrary to popular perception, the company operates quite independently of Bharti Enterprise and takes its own decisions. A case in point being that its product e-recharge service (which is a rage with close to 3 million recharges happening every day) was first launched by Hutch and then Airtel followed suit. Players like Vodafone & France Telecom have approached the firm, hoping to replicate this success in their home markets.

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Source: IIPM Editorial, 2006

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