Wednesday, January 09, 2008

Slow & ‘Son’ny times for Premji

Credited with transforming a vegetable oil Azim Premjicompany to an IT powerhouse, Azim Premji, Chairman of Wipro Technologies has become the only Indian to be voted by Business- Week as one of the “Greatest Entrepreneurs of All Time”. Premji joins the ranks of Admiral Zheng H., Michael Dell, Bill Gates, Oprah Winfrey and Steve Jobs. It’s also succession time at Wipro. All eyes are set on his 29-year-old son, Rishad Premji, who has finally joined the company’s global IT services and product division. A Harvard product, Rishad has five years of experience as a business development executive in companies like GE and Bain & Co. The technology major also posted its first quarter results, which hinted at a sluggish growth. Wipro’s first-quarter profits were Rs.7.26 billion and its revenues rose up to Rs.42.03 billion. However, as compared to the fourth quarter, the company’s profits declined by 15%. Premjitermed the results “satisfying, considering the strong headwinds faced by us in the form of an appreciating rupee.”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, November 13, 2007

Dancing With The Stars

Talk of conglomerates and the increasing interest of Anil Ambani in the Indian media and entertainment industry would be foolish to overlook. While the entrepreneur has upped his stake in the TV Today group, Adlabs (in which he has a 51% stake) is on its way to becoming an entertainment giant. From being a company which was into film post-production, the portfolio of the company has now expanded to film production, distribution, television content (through Siddharth Basu’s Synergy Communications), multiplexes and radio. For instance, a film produced by Adlbas is also distributed by it, is screened in its multiplexes (avoiding the hassles of finding distributors in areas where it’s present). Moreover, its radio brand – Big FM (one with the largest number of stations in the country) gets the exclusive music rights and its TV shows also promote the film in their own way. Now, that’s synergy, something that automatically comes with being a conglomerate!
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Thursday, August 09, 2007

A Bombshell Called Branding

A couple of months back I happened to be in Germany on a business visit, and as I sipped on a latte at a Starbucks outlet swarming with a veritable sea of populace one morning, it was an overwhelming thought that popped in my mind. What in the world would make people willing enough to spend the equivalent of nearly three dollars worth on a cup of coffee, when the same could easily be enjoyed with a way much lesser dent in the wallet at other reasonable coffee joints? Evidently, that all too familiar denominator of purchase, the majority of the consumer breed call ‘price’ was on the backseat here.

The answer is loud and clear: Superbly valuable branding! It’s the Starbucks brand experience that 20 million customers a week in the world revel in, that makes them revisit the outlet. And guess what, even with more than six thousand outlets in over thirty countries and growing by a thousand outlets annually, the company owns a minuscule 7% share of the coffee consumers within the United States and less than 1% beyond America. What’s more, it’s marketing spend is not even 1% of its earnings!
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, July 17, 2007

Bharti Telesoft is positive about its strong presence in the all important Indian market, where it is also serving Hutch, Idea & Tata Indicom

Ask Chowfla, and he stresses at length on a three-pronged strategy that the company is looking at, which he calls a “three legged stool.” The first leg is to build a world-class organisation with the best people, capabilities, competencies, processes & quality systems. Second is to have a global footprint. And the third is to play a role when inevitable consolidation happens, as Chowfla states, “Bharti Telesoft wants to be a consolidator and not a consolidatee!” But what would make Bharti Telesoft so immensely confident about its future prospects?

For starters, Bharti Telesoft is positive about its strong presence in the all important Indian market, where it is also serving Hutch, Idea & Tata Indicom besides Airtel. Contrary to popular perception, the company operates quite independently of Bharti Enterprise and takes its own decisions. A case in point being that its product e-recharge service (which is a rage with close to 3 million recharges happening every day) was first launched by Hutch and then Airtel followed suit. Players like Vodafone & France Telecom have approached the firm, hoping to replicate this success in their home markets.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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