“We have already sold 424 units of the 3 series and 7 series till now; and we’ll start selling the 5 series July onwards”
Encouraging?
Well, if you start from zero, any growth is dramatic growth, isn’t it Peter?! But curbing our naysayer mentality, allow us to quote that as per BBC’s research (and even SIAM data), the price mentalities of Indians ensure that the luxury car segment makes up a pathetically puny 0.03% of the total car market in India. And the fact is, despite rising from 0 to
424 units, BMW will reach a saturation too fast and too furiously! Eat this – Mercedes has been operating in India since 1993, and aft er 15 glorious years, manages to sell just around 2,000 cars every year.
Wasn’t this unprofitable scenario of Indian operations the very fact that ensured that BMW did not enter the Indian market at an earlier stage, and that too despite the fact that Mercedes had already entered the Indian space so many years back? “We are not late, because for BMW, it is important to enter with a 100% subsidiary and that was only possible after 2001.
Well, if you start from zero, any growth is dramatic growth, isn’t it Peter?! But curbing our naysayer mentality, allow us to quote that as per BBC’s research (and even SIAM data), the price mentalities of Indians ensure that the luxury car segment makes up a pathetically puny 0.03% of the total car market in India. And the fact is, despite rising from 0 to
424 units, BMW will reach a saturation too fast and too furiously! Eat this – Mercedes has been operating in India since 1993, and aft er 15 glorious years, manages to sell just around 2,000 cars every year.Wasn’t this unprofitable scenario of Indian operations the very fact that ensured that BMW did not enter the Indian market at an earlier stage, and that too despite the fact that Mercedes had already entered the Indian space so many years back? “We are not late, because for BMW, it is important to enter with a 100% subsidiary and that was only possible after 2001.
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Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
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Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com
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