4 seconds to ingnition

Second 1: Yamaha

Yamaha Motor India, the same company that gave us the very famous two stroke RX 100 bike, which once became the rage of the nation, is struggling to make it to the top in the highly competitive two-wheeler market of India. With bikes like Crux, Enticer, Fazer and Libero spread across various segments, Yamaha is performing only moderately well, although its bikes are very popular in the executive segment. By roping in John Abraham, the firm has tried to attract the youth consumer too. But sadly, its principle of “Kado” i.e. touching people’s hearts, doesn’t seem to be self-starting!

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative