Monday, August 04, 2008

Growth strategy in the fast growing Indian and Chinese markets

Complimenting its growth strategy in the fast growing Indian and Chinese markets, the company has some extensive plans. Apart from the $25 billion investment for Eastern Indian region, ArcelorMittal increased its stake in China Oriental to 73.1%! In a deal worth $718 million, ArcelorMittal will acquire three mines in Russia as well.

Of course, there has been one dark spot too. When ArcelorMittal acquired the Gandrange facility in Eastern France in 1999, little was known that the plant will become a source of disdain. Due to unprofitability and a poor market, when the company wanted to offload close to 575 workers, the workers ransacked the company office. But for those wondering if this indicates there could be trouble in Mittal’s paradise, we must understand it’s a one off case. Mittal’s expansions gives him an excellent leeway in the steel industry. Some tactical blunders do not question the merit of his ingenious strategy; but then, damage control is one area that he may well have to be adept at.

For Complete IIPM Article, Click on IIPM Article

Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative

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