Verna:- Drive your way.

BRAND : Verna
HEADLINE : Coming Soon.
BASELINE : Drive your way.
AGENCY : Innocean

4Ps TAKE: This one is a classic teaser. The visual shows a dozen beautiful horses running along with soon-to-be-launched Verna, from the Hyundai stable. Of course, you don’t get to see the car in its entirety — the car’s bonnet and headlights peep out enticingly from among the thunderous horses. The power idea of Hyundai clearly is to spread the good word across the Indian marketplace: that its new car is soon going to hit the roads. Brevity is the soul of the communication: the baseline simply says ‘Coming soon’. Leaves almost everything else to the imagination — and guess what? We’re dying to know about the product! Great visual and stunning power idea. Talk about horse power!

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Source:- IIPM Editorial

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