One must have heard of famous Turkish delicacies & beautiful carpets...

One must have heard of famous Turkish delicacies & beautiful carpets... but hold on, for this land of St. Nicholas is not just an oriental splendour but a tongue twister, spicy storm from history which is knocking the doors of starry future. The largest importer of capital in 2005 in the world, Turkey is emerging as a treasure chest not just for historians, but also businessmen...

It holds many treasures in its womb – from the antiques of the Ottoman Empire to the valuable handicraft s to mouth watering delicacies – and not surprisingly, all hold their unique distinction in Turkey.

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Peace & prosperity ‘within’ & chaos ‘without’?

That sense of glee isn’t just childish, it’s also dangerous. If India’s neighbours become ‘failed states’ and face fratricidal civil wars, insurgencies and violence, there is no way India can remain immune. The ripple effects could have devastating consequences for India’s growth as well as internal & external security. One hallmark of failed states is that they ‘export’ – knowingly or unwittingly – to other countries. Something similar could well happen in South Asia. In fact, strategic analysts seem to agree that the dangerous ripple effects of violence and unrest in South Asia are already being felt in India. It can only get worse if India remains ignorant.

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Product markets often turn out to be unique because customers’ needs and tastes are idiosyncratic

Over the past 10 years, these companies have profitably battled American giants like McDonald’s & KFC. They have also used their understanding of local preferences to cater to the tastes of the diaspora from their home markets. Jollibee serves Filipino communities in Hong Kong, the Middle East and California; Nandos has expanded into the United Kingdom & Malaysia; and Pollo Campero sells to Latino communities in Ecuador, El Salvador, Honduras, Mexico, Nicaragua & Peru, as well as parts of the US.

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Ranbaxy’s total R&D spend is around 6.5-7% of turnover...

However, survival on generics alone isn’t feasible either. So Indian companies are changing tracks. According to the Ranbaxy spokesperson, “Ranbaxy’s total R&D spend is around 6.5-7% of turnover... Company has a strong focus in New Drug Discovery Research & Novel Drug Delivery Systems.” Another instance is Dr. Reddy’s Laboratories, which allied with Clin Tec International to develop an anti-cancer drug.

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‘New American Century’

But whatever our worries for the next fifty years are, this would surely feature near the bottom of the list; and even if it were closer to the top, overthrowing Saddam Hussain to ensure oil supplies ranks as the least plausible of strategies. Yet, there exist evidences that this is what was on Bush’s mind when his government shift ed its focus from the search for Osama bin Laden to fighting a war in Iraq. The overthrow of Saddam was the longstanding pet idea of the neo-conservative project for a ‘New American Century’, which was already arguing in the 1990s that Saddam was likely to achieve a stranglehold over a significant proportion of the world’s oil supplies. Vice-President Dick Cheney reiterated these fears in the run-up to the Iraq War, thus claiming that Saddam was building a massive arsenal of mass-destructive weapons to gain control of a great portion of the world’s energy supplies.

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