THE TIMES OF INDIA

Good times are here for The Times of India; poised for even better times ahead...

There are two India: One India lives in our optimism-filled hearts, the other resides in our scepticism-entrenched minds. And then, there is the third India: The Times of India (TOI), which virtually dictates what millions across the country wake up to every morning. And that’s the reason which brings TOI to the 4Ps B&M list of the most valuable brands in India, second time in a row (11 ranks up than last year). “TOI does not believe in just being a watchdog of the society, rather we believe in empowering our readers and partner their ambitions. That is what makes us a powerful brand, not just another newspaper,” says Rahul Kansal, Brand Director, The Times Of India.

And with competition in the newspaper biz coming from all directions, last year the old lady of Boribunder re-branded itself on a threefold value platform: optimistic, youthful and innovative.

The India Poised camp a i g n , launched this January, has been another successful effort by Times Group. The campaign has created a buzz around the brand, increasing awareness and strengthening its image as a proactive agenda setter, rather than being just a reportage factory. After all, it’s all about ‘We the People’ of India!

For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Gen-next ‘glib’ Godrej

Nisa GODREJ... charming and vivacious, a legendary surname only adds to her dynamism!

“I’ve learned a lot from my father and the people with whom I work, because I was treated like an employee rather than an owner. And this tradition of Godrej, I have carried among my children. Be it my son or my two daughters, all had to go through a proper training and have global exposure before they hold their today’s positions. No wonder my daughters have been able to bring in so much emotional intelligence in the organisation,” a proud Adi Godrej, Chairman of Godrej Group of Companies told 4Ps B&M. And the claim is far from being a hollow boast, when one considers the case of his youngest daughter - Nisa

Boasting a degree from Wharton Business School, Nisa traveled the same strenuous path in the family-controlled business as any other employee, beginning her corporate journey as an intern in the marketing department of Godrej Sara Lee. However, her people skills soon enabled her into the position of Assistant Manager in the Human Resources department (HRD) of Godrej Industries. Hungry for more, Nisa next proved her awesome communication skills and became Manager, Corporate Development, Godrej Industries. A keen participant in Godrej’s management committee meetings, Nisa may have been born with a silver spoon in her mouth, but she has a legendary legacy to live up to. And going by her zeal, success may just be around the corner.


For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian