Monday, October 30, 2006

This is an astonishingly high number

“When an accident takes place, it becomes the duty of the police to file an FIR. These FIRs are filed in the same way as any criminal case. In one of our recent survey, we found out that only a handful of 23 metropolitan cities had actually digitalised the accident related data,” adds Dr. Mittal.

According to experts, an important factor that needs to be taken into account while formulating a transport or traffic policy is the ‘road user behaviour’. “While formulating a policy, the law makers should first try to find out how people travel in this country. In two of the biggest cities in India, 40% of the people either travel in public vehicles or walk their way to the office while only 10% use cars as a mode of transport. If we try to solve the traffic problem for the cars, then it would not be successful as we would be dealing with a mode of transport which forms a minority group on the roads,” says Dr. Dinesh Mohan, a leading authority on transport safety in India.

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Source:- IIPM Editorial

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Thursday, October 26, 2006

RoA gives an idea as to how efficient management is at using its assets to generate earnings

Godrej and its group companies make use of EVA (Economic Value Added) based compensation system formulated by Stern Stewart & Co. EVA-based financial management and incentive compensation system have been adopted by leading global corporations like Coca Cola, Bausch & Lomb, SPX Corp., Siemens, and many more. EVA gives managers superior information and motivation to take decisions that will maximize shareholder wealth in a company.

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Thursday, October 19, 2006

Oil & Natural Gas Corporation (ONGC) tops the chart in terms of market cap

Among the companies that constitute the BSE 500 index, Oil & Natural Gas Corporation (ONGC) tops the chart in terms of market cap. ONGC is the first ever Indian company to achieve an m-cap of more than Rs.1 trillion. With a market cap of Rs.1.65 trillion as on September 13, 2006, it is undoubtedly the most valuable of companies listed on Indian bourses. ONGC alone constitutes almost one-tenth of the total market cap of all the fi ft y companies listed under Nifty.

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Monday, October 16, 2006

ITC, like Virginia Slims, has surely come a long way!

And to a time now, when the company is known for businesses that range across sectors, namely: Cigarettes, leaf tobacco, hotels, FMCG, foods, lifestyle retailing, greeting, gifting, stationary, safety matches, agarbattis, paperboards, packaging, specialty papers, agri-business, agri-exports, e-choupal, information technology, and other investments in group companies!

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Thursday, October 12, 2006

Verna:- Drive your way.

BRAND : Verna
HEADLINE : Coming Soon.
BASELINE : Drive your way.
AGENCY : Innocean

4Ps TAKE: This one is a classic teaser. The visual shows a dozen beautiful horses running along with soon-to-be-launched Verna, from the Hyundai stable. Of course, you don’t get to see the car in its entirety — the car’s bonnet and headlights peep out enticingly from among the thunderous horses. The power idea of Hyundai clearly is to spread the good word across the Indian marketplace: that its new car is soon going to hit the roads. Brevity is the soul of the communication: the baseline simply says ‘Coming soon’. Leaves almost everything else to the imagination — and guess what? We’re dying to know about the product! Great visual and stunning power idea. Talk about horse power!

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Source:- IIPM Editorial

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Tuesday, October 10, 2006

4 seconds to ingnition


Second 1: Yamaha

Yamaha Motor India, the same company that gave us the very famous two stroke RX 100 bike, which once became the rage of the nation, is struggling to make it to the top in the highly competitive two-wheeler market of India. With bikes like Crux, Enticer, Fazer and Libero spread across various segments, Yamaha is performing only moderately well, although its bikes are very popular in the executive segment. By roping in John Abraham, the firm has tried to attract the youth consumer too. But sadly, its principle of “Kado” i.e. touching people’s hearts, doesn’t seem to be self-starting!

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Friday, October 06, 2006

The marathon begins...

And it’s not just the Finnish giant that is banking on the ‘names’ branding strategy, but the list of companies who seem to have digested this mantra comprises the who’s who of this segment. LG recently launched the widely appreciated ‘Chocolate’ range of phones under the Black Label series. “We would go ahead with naming our phones in the future, but it will be confined to the high end range of designer phones, otherwise one can’t justify the cost,” offers H. S. Bhatia, GSM Group Head, LG Electronics (India).

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Wednesday, October 04, 2006

End of an era at Wal-Mart

Another reason for this, feel analysts, is that Wal-Mart is changing tracks and targeting the more upmarket urban customers (the laya- way service was chiefly aimed for the rural markets). For instance, it is estimated that Wal-Mart’s shoppers, on an average, have a household income of around $30,000 to $35,000 a year, compared to Target Corp’s shoppers who have between $50,000 to $60,000. That apart, the chain has said that the demand for this service had been suffering a decline as consumers were turning to other alternatives, including online shopping, shopping cards and no-cost credit – services that were not around when the company initially set up the shop.

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Source:- IIPM Editorial

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