Brand: Spark

Headline: Full Of Life!

Baseline : Na
Agency : Leo-Burnett
4ps Take : Yet another small car has hit Indian roads – this time, it’s Chevrolet’s baby, Spark. So how does the brand ‘distinguish’ itself? Simple! It’s targetting the youth, so the communication is bubbly, peppy and very young! The car is being positioned as one that’s full of energy and zing; geared to take you anywhere and everywhere. The attractive visual–that gives us a good view of the car (from outside, as well as the interiors!) – is backed up by some very informative stuff on all the new features that the Spark comes loaded with, offering customers great reward to the prospect. The power idea? Other than youthfulness, the brand is easy on the pocket and comes with a competitive price tag. So, will GM’s small car gamble pay off?


For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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• My Blog
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

Threaten or use peaceful means... Choice is yours!

Atruism in human as well as world affairs is that if you threaten people, they will defend themselves. If you reach out in good faith, people are likely to reach back.

A case in point is the long tortuous relations between the US and North Korea. One of many illustrations was when, in 2002, President Bush named North Korea a charter member of the “axis of evil.” North Korea was developing plutonium bombs and represented an imminent threat, according to the US intelligence. The charges in fact instigated the very threats that Washington had warned against. North Korea, unlike Iraq, could already defend itself – with massed artillery aimed at Seoul, South Korea and at US troops. The stakes rose as North Korea began amassing its nuclear arsenal.

For complete IIPM article click here


Source:- IIPM Editorial, 2006


An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative





Read more:-

1. My Blog


2. IIPM News


3. IIPM : IIPM Links


4. IIPM: More about IIPM


5. IIPM Alliances - IIPM - by RAVI


6. IIPM PUBLICATION


7. IIPM: The Indian Institute of Planning and Management-------


8. THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT


9. Pseudo-socialism is creeping back into the policy-making process ...


10. Management Guru's Speak on IIPM


11. Primary education as a mission under the banner of ‘Bharti Foundation’


12. ...yeh Hindustan hamaraa...


13. Hyundai & Maruti, set on a pricey path!


14. THE GREAT INDIAN DREAM


15. IIPM is Here

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The new Turks!

Of the 15 former Soviet Republics, Turkmenistan is one of its kind – politically repressive, yet the wealthiest nation amongst all. Owing to the conspiracy of silence in media, the true picture of this nation was hidden for years. After independence (1990-91), authorities framed two important development policies to empower the citizen – privatization and capitalism. Turkmenistan’s present social security system finds its foundation in 1991, where old age, disability and survivor pension facilities were provided comprehensively. Not to forget that men and women have been equal before the law, though socially, a woman’s role is confined to that of a homemaker.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT: IIPM Students ...

Hide the vehicle, run to the courts... But remember, you defaulted, and you ‘have’ to pay back!

Going by the All India Debt and Investment Survey, nearly 1/4th of the Indian households were indebted in 2002. Figures that have gone upwards in the recent years with bank credit to household and consumer durables growing by over 50% during 2001- 2006. Expectably, the growth of loan recovery related complaints went up by 34% during 2003-2005.

But then, what do you do when Shylock comes a calling? Well, as they say amusingly in banking circles, you can’t run, but you can surely hide! Taking in view the recent judgments meted out by the courts on the scores of loan recovery cases, one can aptly say that contemporary recovery methodologies have not gone down too well with the judiciary in the past few years.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION